Digital Communications Consulting
Technology has leveled the playing field. A winery in the Similkameen Bench can use social media to gather a passionate community of wine lovers and buyers. An East Vancouver coffee roaster can share their powerful story of having a positive social impact on the Downtown East Side through their business. An Organizational Development consulting firm can engage in deep and powerful conversations with leaders and decision makers.
The opportunity to share your story, have conversations that matter, and build vibrant community has never been greater.
But so is the noise, fear, and confusion.
As business our ability to cut through all of this noise and tell our story is critical. Communicating your voice effectively online helps customers, fans, clients and supporters to make emotional connections that fuel good business. I fell in love with social media and online communications, because everyone can use digital tools to tell their stories, gather a community of supporters, and achieve their goals through this new globally connected space.
As a consultant, I provide complete digital communication packages for inspired organizations. I partner with companies large and small to understand their goals and set targets, create plans for development and implementation, and achieve measurable success with a strategic digital roadmap.
It’s not about just building a website, setting up a facebook page, or launching an internet marketing strategy. It’s understanding the purpose of each individual component and how they collectively fit into the big picture.
I work with you to gain absolute clarity on that big picture and the implementation of a digital communications strategy that supports the outcomes and objectives that fuel your business.
Want an example? Please read the case study below!
Clos du Soleil is a small artisan winery in the South Similkameen Valley owned by a group of passionate wine loving partners, including Andria and Peter Lee. In 2011, they approached me to develop an online communication strategy. Andria had become the winery’s marketing director and she was feeling overwhelmed by social media and the array of digital communication options now available. She was hoping to gain clarity, develop a strategic digital roadmap, and feel in control of this technical, fast-moving opportunity.
While Andria is known for her bubbly personality, many people don’t realize just how passionate she feels about the winery. Her challenge was to grow online sales and develop an engaged online community of wine lovers, but her day-to-day responsibilities as the sole sales and marketing director made it impossible for her to gain traction with this task.
Most importantly, the whole Clos du Soleil team wanted to be sure that any investments they made – both in terms of time and digital infrastructure – would translate into real sales. They worried about over-extending their lean operation. The BC wine community is vibrant, but many wineries emerge with great fanfare, only to shut their doors a few years later. The margins are tight, and their fear of failure (despite an incredible product) is very real.
I empathized with Andria and the Clos du Soleil team’s confusion about digital strategy and social media, and I partnered with them to understand their goals, map their desired outcome and objectives, and create a step-by-step process to achieve them. We developed key digital targets, including a plan to grow the e-newsletter list and share engaging stories about daily life at the winery. We also determined exactly what success would look like: proving that online marketing could generate real revenue, and building an online community of BC wine lovers. I was determined to help Andria feel more confident with social media and leverage technology in a way that made her marketing activities easier and more effective, rather than simply adding more responsibilities to her overloaded plate.
Guided by our new digital plan, we began implementing each step of the digital strategy – and we continue to add new elements as they’re needed. One of the most exciting moments was our first online wine sale – a small victory that demonstrated how building an emotional connection with your online community can translate into real e-commerce opportunities. Through following our plan which includes a specific content publishing strategy and clear ‘Calls to Action’ we have been able to build our e-newsletter list to over 500 fans.
Most importantly, the partners at Clos du Soleil no longer feel confused about social media and digital marketing. I spent time training Andria and other key personnel to publish updates directly to our digital communities. This training empowered Clos du Soleil with technology, and allows us to tell an even more engaging story. The Clos du Soleil team is now equipped to share highlights, pictures, and tasting feedback live from all the great events.
The Clos du Soleil team feel confident about their digital strategy, and understand how to build an engaged online community – a group of real wine lovers that will help to ensure this small, passion-driven winery can thrive for years to come.
Past Clients
This is a text block. Click the edit button to change this text..
Have a question or curious to learn more?
