Values and Services

• Building Relationships
• Social Media and Online Branding Strategy
• Social Media Training
• Speaking and Presenting
• What it's Worth
• Where to Start?

It's All About You!

Whether it is simply having a conversation over coffee about the what and how of social media, or the development and implementation of a comprehensive online branding strategy, it is all about you!

My goal is to understand what you and your organization need and then offer any of my services accordingly.

Building the Relationship

If you or your organization are interested in learning more about social media or online branding, I would love to treat you to a coffee, tea, or lunch to learn more about you and your organization! A core value of mine is founded in building meaningful relationships, and that is what this meeting is about more than any product or service offering. I want to get to know you!

Please contact me via email or twitter if you would be interested in having a conversation over coffee!  

Social Media and Online Branding Strategy

If you know your organization needs to have a presence both in the social media and online space but need help understanding the overarching strategy, than this is for you!

For each of my clients I develop a tailored comprehensive report giving specific in-depth information and direction on the following:

1. Market Analysis:

   1. An overview of your specific industry, market, or niche

      1. Where are your customers spending their time online

      2. How can your organization effectively reach this audience

      3. What type of conversations and engagement will be the most effective in accomplishing your business goals (building community, loyalty, lead generation, customer service)

2. Alignment:

   1. How will a social media and online branding strategy integrate and work towards your over-archcing business goals

      1. Having an MBA in entrepreneurship has allowed me to understand that an investment in social media and online branding needs to contribute to some facet of your organization's bottom line. 

      2. What are your short and long term organizational goals and how will building a presence online contribute to the completion of these goals. 

3. Measurements:

   1. A breakdown of qualitative and quantitative measurements

   2. This section of the report discusses how the effectiveness of the social media and online branding strategy will be measured. 

4. Defining ROI:

   1. What does a Return on Investment look like for your organization? How will it be measured and tracked? How do you define social media success? 

   2. These are the questions that will be answered in this section

Social Media Training

1. If you or your organization would like to learn how to use social media to build your personal or corporate online brand, this is for you!
2. 1. It is my personal belief that there is too much emphasis being placed in the tools and not enough on the fundamental principles of networking and building relationships and community.
   2. This course takes a big picture approach, beginning with the overarching reasons and purpose behind building a brand online via social networking. 
      1. What is Online Networking?
      2. What is the value in building an online community?
      3. How do you find and align the values of your community with your personal values?
      4. The importance of transparency, authenticity, and being YOU!
      5. Social Media's secret weapon: Scale, Scope, Breadth, and Depth
   3. After understanding the reasons and motivations to build an online personal brand we can discuss the specific tools that you can leverage and a step by step appraoch to get the most out of your time and energy!
      1. Twitter
      2. Facebook
      3. Linkedin
      4. Personal and Corporate Blog
      5. E-Newsletter
      6. Website Calls to Action
   4. This training package will be as topical or in depth as you need to meet your personal and organizational needs

Speaking and Presenting

I love speaking to individuals, groups, and organization's on leveraging social media to build both individual and corporate brands. If you have a team or business that would benefit from having your social media strategy communicated, or would benefit from learning more about building an online personal brand, please let me know!

Because I am eager to earn experience and build relationships in this area, I am not currently charging for my speaking engagements, and every presentation is tailored to the unique audience and their needs! 

What it's Worth

While there are many services and functions I can offer to you or your organization, at the end of the day it all comes back to the relationship. That is one of the reasons why I do not offer set or specific packages, as well as why connecting for coffee or lunch is Number 1 on the list of services. 

In order to be effective, Social Media and Online Branding must be integrated and aligned with your organization's goals, voice, and values- for this reason every single client I work is a completely new experience with different services, needs, and pricing.

It is important that you believe you are getting real business value from my services, and I believe that price and cost always need to be a real reflection of that value.

Upon meeting over coffee or lunch I will get a sense of you and your organization's wants and needs. We will then collaboratively be able to move forward and discuss what plan and process will be most effective and how value will be reflected in work and price. 

Let's Have Coffee! 

If any of these services or values resonate with you please contact me and let's grab a coffee! I want to learn more about you, your business, and your values- like I said, at the end of the day creating new and valuable relationships is of utmost importance to me!

Thank you for your time,

Tyrell